SPA perspectives Romania

The SPA areas of Romania represent an important competitive advantage, but insufficiently valorized. In order to become competitive in this area, there are a number of challenges we need to find solutions for.

The competitive balneal areas have found such solutions becoming important tourist and economic attraction points. How did they do it? What management changes within the local operators sustained that development? What strategic alliances did they develop? What is the role of clusters and other local economic sectors? What is the role of local and central authorities? Do the research and universities play any role? What do we know about wellness and SPA tourism marketing? Why don’t we promote the water and the wealth from the medical point of view? Positioning and competition within medical tourism.

The Center USH Pro Business with Employers’ Organization of Spa Tourism (OPTBR) organize on the 17th of May  at  10:00 a workshop on ‘’Perspectives of Spa Industry in Romania’’, event that is part of the program ’’Joint Business Support’’. This workshop aims to find the best solutions to the many challenges this industry faces and also to  promote an quality image of the  spa industry.

For this event, the targeted participants are the following: tourism and personal development operators, public and local authorities, cluster or network managers, hospitals managers, spa centers, wellness & anti-aging and other entities interested in the promotion of spa tourism.

The USH Pro Business Centre, specialized in entrepreneurship and business development, propose to develop long-term collaborations, including the establishment after the event of some communities of practice in research into new business models.

The event will take place at the USH Pro Business, No 34-36 Nicolae Iorga Street, 1st floor, sector 1, Bucharest (former Embassy of Canada).

Contact person:

USH Pro Business,  Cristina ILIE – Events & Internationalization Director (


  • 10.00 – 10.15 –  Register
  • 10.15 – 10.30 – “The significance of the 41 th World Congress of balneologists (19 to 21 May 2016)”. “The secrets of marketing and health tourism ‘

Key note speaker: Prof. Univ. Dr. Honoris Causa Ion Pargaru, MP, Chairman OMTR

  • 10.30-10.50 – “The advantages of cluster association model in health tourism development”

Speaker: Mr. Costin Lianu, CLUSTERO Founding member, Association Cluster in Romania

  • 10.50 – 11.15 –  “The secrets spa development clusters in France. Case Study Vichy “

Speaker: François Renaut, representative of Spa and Wellness Tourism Cluster of the Vichy, France

  • 11.15 – 11.40 – “Business opportunities in the spa industry”

Speaker: Mr Adrian Voican, President of the Association for the Promotion of Tourism Prahova

  • 11.40 – 12.00 –  “Challenges in the spa industry”

Speaker: Ms. Rodica Pencea, Secretary General Organization of Employers Spa Tourism Romania (OPTBR)

  • 12:00 – 12:30 –  Networking & matchmaking participants
  • 12:30 – Closing discussion